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Activity by Search Terms

This report shows a transaction summary by search terms.  This report is useful in determining whether certain search terms are effective or not in converting visitors to buyers.

Organic referrals are from non-paid listings in search engines.

Sponsored referrals are from paid listings in search engines.  For a referral to be recorded as sponsored, it must have a campaign identifier on the referring link.  See the campaign tracking implementation guide for more details.

By selecting an item in the 'Campaign' dropdown, you can report on one of the following views of the data:
  • [ All ] - View all activity for the search engine, including both organic and sponsored referrals.
  • [ Organic ] - (same as Non-Campaign) - View only organic activity for the search engine.  Sponsored referrals are filtered out.
  • [ Sponsored ] - View only sponsored activity for the search engine, which is all activity coming from campaigns.  Organic (non-campaign) referrals are filtered out.
  • [ Organic vs. Sponsored ] - View both organic and sponsored referrals.
  • Or select a campaign to view that campaign's activity only.

    Terms Used on Report:


    Search Terms


    The keyword or terms entered in a search engine.  This can be a single word, a combination of words, a phrase enclosed in quotes, or specialized to the search engine it came from. For example, most search engines use the following syntax for basic searches:

    Single keyword: car
    Multiple keywords: fast car
    Exact phrase: "fast car"
    Specialized: "fast car" -yugo (on most search engines, this returns sites with "fast car" on the site, but without the word "yugo"

    Clicks


    The act of a user clicking on a hyperlink that directs the user to another site.  Clicks are recorded when a visitor clicks on a link from a referrer once per day per referrer.

    Clicks can occur from a variety of sources, including:
  • Links on search engines
  • Links on other sites
  • Links within emails

  • Sponsored Clicks


    The act of a user clicking on a hyperlink that directs the user to another site.  Clicks are recorded when a visitor clicks on a link from a referrer once per day per referrer.

    Clicks can occur from a variety of sources, including:
  • Links on search engines
  • Links on other sites
  • Links within emails

  • Transactions


    A completed transaction by a user.  Transactions are recorded when a special tracking script is executed on your confirmation page(s).  This tracking script can be found on the Account / Get Tracking Script menu item.

    Sponsored Trans.


    A completed transaction by a user.  Transactions are recorded when a special tracking script is executed on your confirmation page(s).  This tracking script can be found on the Account / Get Tracking Script menu item.

    Conversion Rate


    The percentage of transactions generated per click-through.